Why some startups fail — Developer Perspective

In all this years being a digital nomad, travelling and working in many different startups who have software based as the main product, engaging with people from world wide cultures I was able learn a lot about startup culture, software engineering and how the entrepreneur mind works. So I decided to make this post to write 5 itens why some startups fail. The items below was taken from my own experience, so please feel free to comment, add and enhance the discussions about it.

1. Launch an old product as new
2. Launch something like uber or food delivery or tinder, without any differential, just because this models are already market validated. Terrible mistake!
3. Totally ignore customers
4. To spend a lot of time developing a product for personal use, with personal desires in mind, totally forgetting the customers in the developing process. When the product starts to run in the customers hand they don`t like it, bad worst, they do not even understand how to use that thing! Fail!
5. No product market fit.
6. To Insist in develop a product without any search of market fit, just because one of the entrepreneurs have a “divine vision” that all the world need that product. This is really bad, generates a lot of frustration, work in a project for months even years, and in the end, the software attends no one.
7. Bad Marketing
8. The product is beautiful, user-friendly, scalable. But the startup founders do not gave the necessary attention to marketing. So you end up with a awesome product in hands but nobody knows it. Really sad!
9. Lose focus
10. Think in a car share app, which you can order a pizza on it too, and use it as a tinder too, and many other things. When the startup loses the focus, you are not developing a product anymore you are creating a Frankenstein, and nobody wants a product like this, so you can image how it ends.